6 Considerations For an International Corporate Visual Identity

Just to make this clear from the outset, ‘Corporate Identity’ is about a lot more than a logo.  A logo can be a unifier that ties everything together, but CI is about everything that your customers (or staff) are likely to come into contact with.  It includes the name of your company, slogans, symbols, colours, the clothes that employees wear to client meetings and in the office, business cards, presentations, the way you answer the phone, the tone and speed of email responses and even your customers. »